We started as a ship of fools. And that, I firmly believe, is why we have succeeded.
See, when you don’t know, you try desperately to find out. But the minute you think you know, the minute you go – oh, yeah, we’ve been here before, no sense reinventing the wheel – you stop learning, stop questioning, and start believing in your own wisdom, you’re dead. You’re not stupid anymore, you are fucking dead."
What if we worked on the assumption…
That what we produce does not lead to profound satisfaction in people’s lives?
That what we produce really does not satisfy people’s deepest, most enduring, most keenly-felt needs?
That what we make really is not that important to people?
We’d start making more work that didn’t always take itself so seriously.
We’d stop with the nonsense of creating social / cultural movements.
The measure of our success would not be the degree to which we change people’s lives, but the degree to which what we make is interesting.
We’d stop worrying so much if people thought our work was ‘believable’, and focused on making stuff that was plausible.
Our starting point would more often be what people find interesting, rather than our contribution to Life.
There would be more space for a sense of irony and playfulness that feels in such short supply in adland’s output.
We’d start having a more authentic ‘conversation’ (if we really must call it that) with people.
And perhaps we might actually meet the consumer, sorry, people, on common ground."
[John] Maeda predicts that future art-school grads “may not make art or objects, but instead make or remake organizations.”
“In the business world, many people believe creativity is all about filling office spaces with red bean bag chairs, squishy balls, and colorful markers—kid stuff,” Maeda said. “People have the odd belief that creativity is a shortcut. That it’s easy. Creativity is an arduous process, one that forces you to be open and think imaginatively. That’s what many businesses want to do. And that’s what artists do.”
… the artist in Maeda allowed him to become more deeply engaged with the human possibilities of technology—which in turn can lead to commercial opportunities."
On working with creatives.